HSBC Mauritius is pleased to announce that a train of the Metro Express’ fleet displaying their brand promise of opening up a world of opportunity for their internationally connected customers, while connecting them to the world through sustainable ways of doing business, is on the road since 18 January 2023.
This follows HSBC’s recent move to its new Head Office in a LEED Gold certified building at Icon Ebene. In keeping with the healthy, efficient, cost and energy saving initiatives to improve every employee’s carbon footprint, sponsoring the Metro Express was the next logical step, especially since the new route to Ebene happens to be just a few metres away from the new office.
On 31 January 2023, the Management Team of HSBC along with other Brand Ambassadors rode the HSBC branded train from Ebene to Curepipe, via Rose Hill. It was a proud moment for HSBC especially since it is a first branding campaign of that magnitude for the Mauritius market.
The creatives chosen for the train exhibit HSBC’s commitment to the net zero agenda but also leveraging its international connectivity to connect Mauritius to the world and the world to Mauritius.
Commenting on the branding campaign, Bonnie Qiu, CEO of HSBC Mauritius said:
“We are delighted to embark on this campaign with Metro Express. We want our customers to know that transitioning to net zero is at the core of our approach and we want to support them to strengthen their supply chains by making sustainability a part of that link. We are able to do that because we are an international brand and can therefore leverage our global footprint to connect our customers to opportunities everywhere in the world. “
Bonnie Qiu adds that the decision to brand the Metro in Mauritius aligns with HSBC’s own carbon footprint agenda and aims to motivate HSBC employees, but also the public at large, to go for more sustainable modes of transportation. “When we moved to ICON Ebene, we did it because it aligned with our new ways of working which combines flexible, hybrid and innovative means which are focused on productivity, wellbeing and carbon neutrality.”
For Hajrah Sakauloo, HSBC’s newly appointed Head of Wholesale Banking, the shape of trade is changing and the opportunity for HSBC to facilitate the transition to a low-carbon economy is immense: “Every sector will need to get organized around a decarbonisation plan. It’s clear there is a great opportunity for us to accompany our clients with new sector insights, supported by our growing intellectual capital across the bank.”
Nitin Ramlugon, Head of Wealth and Personal Banking at HSBC Mauritius adds, “We will work with our customers to finance the transformation of their energy needs towards a clean and secure future.”
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HSBC Holdings plc
HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 63 countries and territories in its geographical regions: Europe, Asia, North America, Latin America, and Middle East and North Africa. With assets of US$2,985bn at 30 June 2022, HSBC is one of the world’s largest banking and financial services organisations.
