First launched in 2015 by Ravin Lama of Mind Initiatives Ltd, the 8th edition of Brand Magic will take place this year in front of an audience of guests at the InterContinental Mauritius Resort in Balaclava on Thursday, May 18, 2023.
This is the biggest Branding event, which will be organized after a 3-year hiatus due to the pandemic. This summit will bring together entrepreneurs, marketers and business leaders to explore strategies for growing brands in today’s new normal.
The past few years have brought unprecedented disruption and change to the global business landscape, forcing brands to adapt and reinvent themselves to stay competitive. Brand Magic 2023 recognizes that brands seeking growth need to identify the right strategies to gain competitive advantage and stay on the cutting edge. The theme of this year’s event is ‘Privilege Growth and Evolution Through New Opportunity’. The objective of the summit is to provide participants with information on the latest trends, challenges and opportunities in the branding landscape in Mauritius.
With a focus on capitalizing and promoting opportunities through appropriate strategies and actions, this year’s Brand Magic will cover omnichannel marketing, creative content, sustainable brand strategy, on data and reputation management. Attendees can expect to gain valuable insights and learn from our speakers how to identify and explore their own strategies to overcome challenges and grow their brand.
- Loek Berendsen, Global Strategic Advisor, Digital Customer Experiences Stores, IKEA, a global omnichannel strategist, also known as Mr. Omnichannel, with over 10 years of entrepreneurial experience in FMCG.
- Michelle Cavé, Founder and Managing Director of Brandfundi (Pty) Ltd, an agency which has been recognized as South Africa’s best PR and marketing agency.
- Uche Ogbonna, Senior Manager – Social Impact Strategy, Public Affairs, Communications & Sustainability (PACS), Africa Operating Unit, The Coca-Cola Company, an experienced communications and sustainability professional.
- Chris Pick, Director, Strategy, Brand Performance, Landor & Fitch, who has 11 years of experience in various brand performance, monitoring and analytics roles within the WPP network.
- Ali Rez, Creative Director, IMPACT BBDO Group MENA, the most awarded creative leader in the Middle East.
“We are thrilled to bring together such a talented and dynamic group of speakers for the 8th edition of Brand Magic 2023,” said Ravin Lama, the organizer of Brand Magic. “This is the ultimate event for anyone who wants to stay on the cutting edge of technology in
brand strategy and learn from the best in this field. After two years of hosting Brand Magic online, we are excited to once again host the live event. The best brands will also be rewarded during this event which will also ensure the edition of Top Brands of Mauritius Awards, based on the Kantar study, during this edition of Brand Magic. The 7th edition of the Brand Book will also be launched. All participants will receive a free electronic copy.
Brand Magic 2023 will be made possible with the collaboration of its partners: Aestetika, DB Vision, Diizz, Eruption, FCB Cread, InterContinental, Kantar, Oxyzenn, PG Real Development and Zethical.
Registration for the event is now open and tickets can be purchased on the 8th Brand Magic 2023 website. Don’t miss this unique opportunity to learn from top brand industry experts and meet industry experts. marketing and industry leaders. For more information, please visit the Brand Magic website at www.brandmagic.mu
