A Mauritius-headquartered entertainment platform known for its free lucky draws, LuckyDodo has officially made its debut in Nigeria and Kenya. Indeed, the business intelligence platform has specifically been making inroads into the African continent, for which part of the company’s strategy is partnering with regional brands.
This marks a significant milestone in simplifying the process for businesses seeking valuable insights into bellwether markets in both the West and East African regions.
LuckyDodo’s innovative platform, which includes its BI platform “Trends by LuckyDodo,” empowers businesses and investors with elusive data and insights into local market trends and dynamics, laying the foundation for sustainable growth.
The entertainment platform utilises AI technology to collect data through an engaging free game, offering brands access to elusive consumer demographic and psychographic data.
Users actively participate in LuckyDodo’s lucky draw, providing businesses with real-time insights into consumer behaviour, not only about their own brand but also that of their competitors.
“In collecting data through our free lucky draw, we prioritise data privacy. LuckyDodo adheres to global data privacy standards, anonymising and aggregating customer data before analysis,” said Mary Queenie Adam, co-founder of LuckyDodo. “We ensure explicit consent from users and employ advanced security measures to protect data confidentiality.”
LuckyDodo goes beyond occasional wins; it is a treasure trove of opportunities. Each day brings new prizes, ranging from high-tech gadgets and dream holidays to everyday essentials.
The platform ensures the prizes are as diverse as its user base, making it a daily destination for thrill-seekers and dreamers alike.
While users revel in the thrill of potential wins, the entertainment platform operates on a deeper level, serving as a goldmine of consumer data.
Each interaction provides invaluable insights into consumer preferences and behaviours, offering businesses a unique window into the market.
Originating from the digital soil of the DIFC Innovation Hub in Dubai, the entertainment platform is expanding its reach into the vibrant landscape of Africa.
This expansion is not just a business move; it signifies a commitment to bringing joy and opportunity to a diverse audience.
By tailoring its offerings to local tastes and partnering with regional brands, the entertainment platform aims to become an integral part of the African digital experience.
In essence, LuckyDodo is more than a platform; it is a celebration of possibility, a beacon of hope, and excitement in a digital world often marred by complexity and cost.
“By offering a plethora of prizes completely free, LuckyDodo is not just changing the game – it’s creating a whole new playground where everyone is invited to dream big and win big,” emphasises Mary Queenie Adam.
It is thus clear that LuckyDodo has made it to that stellar category of Mauritius-born startups that have successfully gone global.
Apart from launching their entertainment website LuckyDodo in the Middle East and Africa since mid-November, they have also seen incredible traction in the past month. The platform now boasts over 5.2 million users, out of which over 2.5M are based in Kenya and 1M in Nigeria with 500K from UAE and 200K from KSA. The latest numbers show users climbing further, with a spike to 6.34 million users as of last week.
This is definitely great news, as LuckyDodo is now processing its business intelligence data for international markets and across several industries. At the same time, this stellar growth rate has also accelerated their need for finance. “We need to raise US$5 million for our seed round. This funding will allow us to go full steam on consolidation of our current markets and sustained growth in the region. We are also prioritising our revenue making pillars,” concludes Mary Queenie Adam, inviting investors to partner in this innovative enterprise that seeks to unlock business intelligence insights at an unparalleled level for its clients.
