Exciting changes are underway in the Southeast as the Compagnie de Beau Vallon Limitée officially announces a significant shift in its identity and structure. It now operates under the name Groupe Beau Vallon, a new identity that reflects the company’s evolution and a fresh vision for the future. The transition brings together its four business segments under a common banner: Beau Vallon Agri-Business, Beau Vallon Property, Beau Vallon Hospitality (formerly Southern Cross Hotels), and Beau Vallon Leisure, the group’s upcoming business segment currently in development.
“The Compagnie de Beau Vallon has undergone a true transformation over the past 15 years, evolving from a traditional sugar company into a diversified group in tourism and hospitality, real estate, non-sugar agriculture, and leisure,” says Thierry Merven, CEO of Groupe Beau Vallon. “However, this name change represents more than just a facade change; it marks a strategic milestone in our journey. This new identity strengthens us, brings our teams closer, and allows us to face the future with confidence. United and consolidated, we will be better equipped to address future challenges in an ever-evolving economic landscape,” continues Thierry Merven.
Today, Groupe Beau Vallon is thriving thanks to the successful diversification of its activities. This new identity also emphasizes the legacy of a group established in one of the island’s most beautiful regions and cultivating new ambitions for the future.
“This new identity is accompanied by a tagline for the group: ‘Cultivating the Future.’ A nod to our agricultural heritage, this motto expresses our determination to continue nurturing the future and sowing progress by pursuing balanced and respectful development in line with our convictions. Cultivating the future by redefining a contemporary way of life and harmonious living in the Southeast, inspired by one of the island’s last authentic and preserved regions,” highlights Thierry Merven.
The CEO presented the group’s roadmap to all executives during a staff gathering held on November 28 at the Labourdonnais Waterfront Hotel. This meeting showcased the group’s strategic vision and priority development areas for the future by business sector. Groupe Beau Vallon also organized a CEO Tour from November 29 to December 1 to introduce the identity change to employees in various business sectors.
“We wanted our new identity to be unveiled first to all our employees and collaborators within the group. They are our best ambassadors to convey our new image and our new ambitions,” emphasizes the CEO.
Four business segments united under the “Beau Vallon” brand:
Beau Vallon Agri-Business
The group’s historical activity, sugarcane, still occupies 1800 hectares of land. Agricultural diversification includes potatoes, of which Beau Vallon is one of the island’s largest producers, onions, orchards, nurseries for ornamental plants, deer meat, and biomass production on 200 hectares for electricity generation.
Beau Vallon Property
With more than 3000 residential lots completed to date in around fifteen subdivisions, several agricultural plots, and two flagship projects: the Pointe d’Esny Le Village PDS project behind Pointe d’Esny and the Berges de Beau Vallon, a mixed-use commercial and residential project at the entrance to Mahébourg.
Beau Vallon Hospitality
The group owns and manages three establishments located on the coastal lagoon: Le Preskil Island Resort, a 4-star superior hotel, and the boutique hotel Astroea Beach in Pointe d’Esny; Solana Beach, a 4-star hotel on the East Coast in Belle Mare.
Beau Vallon Leisure
The group’s newest business sector, currently under development, will primarily focus on the hinterland and the group’s rich heritage for its development. Eco-tourism and sports leisure activities will be prioritized.
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