We are excited to announce that Trends Research has reached 49M users across Middle East & Africa with data on 70 countries.
Trends Research is a proud member of Corporate Council of Africa and our co-founder-and-CEO Mary-Queenie Adam was privileged to be a panelist on a data panel in Dallas, Texas, from 06-09th May for the US-Africa Business Summit.
Trends Research was part of a roundtable in Dallas alongside Google, Uber, Mastercard, U.S. Department of State and others discussing African Continental Free Trade Area (AfCFTA) Secretariat, moderated by the Corporate Council on Africa on the theme of modernisation and harmonisation of legal and regulatory environments.
Among the key elements within those areas are the issues of data protection regulation and the implications across the digital domain of developments in Artificial Intelligence (AI).
“Overall, the roundtable provided a platform for stakeholders to exchange ideas, identify opportunities for collaboration, and develop actionable strategies to accelerate the digital transformation of African economies. I believe we might be amongst the first Mauritians in tech space to participate in high level roundtables alongside the likes of Google, Mastercard and AfCFTA,” says CEO Mary-Queenie Adam.
In November 2023, this cutting-edge venture raised US$1 million to expand across the Middle East and Africa, with robust plans in the pipeline to use Dubai and Kenya as launchpads.
Currently headquartered in the DIFC Innovation Hub in Dubai, the business started in Mauritius when Mary-Queenie and Stephane Adam came together in 2022 in Mauritius with a view to provide brands with difficult-to-get data to understand consumer’s demographic and psychographic data and trends affecting their own brand and also that of their competitors. They fundraised US$1 mn in a pre-seed funding round with family offices and angel investors to take the business beyond Mauritian shores.
