APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, is proud to announce the appointment of Bas Wijne as Chief Executive Officer (CEO).
Bas Wijne, who previously served as Chief Operating Officer (COO) at APO Group, brings a wealth of experience and a proven track record to his new role as CEO. His leadership will be pivotal in guiding APO Group through its next phase of growth and innovation, building on the strong results achieved in recent years. This includes the company’s exceptional year-over-year revenue growth. From 2012 to 2024, APO Group achieved an average annual growth rate of 35%.
In his previous role as COO, Bas significantly enhanced the company’s capabilities and profitability by focusing on operational excellence, process optimisation, and the integration of cutting-edge technologies.
Bas Wijne has been an integral part of APO Group’s journey, having previously served as Chief Technology Officer (CTO) from 2019 to 2021, where he played a crucial role in advancing the company’s technological infrastructure. His commitment to simplification and operational efficiency has created a culture of transparency and agility that benefits both colleagues and clients alike.
With over 20 years of experience in the media and technology industries, Bas Wijne is ideally positioned to lead APO Group in delivering Pan-African communications support to prominent companies across the continent. His extensive global experience, which spans countries such as The Netherlands, South Africa, Australia, Hong Kong, the USA, Uganda, China, and the United Arab Emirates, has equipped him with the insights and expertise needed to manage a diverse and cross-cultural workforce.
“Bas Wijne’s appointment as CEO marks an exciting new chapter for APO Group,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “Bas’s deep understanding of our business, combined with his vast experience and passion for technological innovation, makes him the perfect leader to guide us into the future. We are confident that under his leadership, APO Group will continue to thrive and set new benchmarks in the African communications industry.”
“I am honoured to take on the role of CEO at APO Group,” said Bas Wijne. “Having witnessed first-hand the incredible talent and innovation within this company, I am excited to lead APO Group as we continue to pioneer new ways of adding value to our clients across Africa. Our unique blend of people, ideas, and technology positions us to remain at the forefront of the industry, and I look forward to working with our team to achieve even greater success.”
APO Group’s appointment of Bas Wijne as CEO underscores the company’s commitment to leadership, innovation, and excellence in serving the African market. His vision and expertise will undoubtedly drive APO Group to new heights as the premier communications partner on the continent.
About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) stands as the premier award-winning Pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of both private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact in Africa and beyond.
Our commitment to excellence and innovation in communication strategies has been recognised with prestigious awards, including a PRovoke Media Global SABRE Award, five PRovoke Media Africa SABRE Awards and two World Business Outlook Awards in 2023 alone, in categories, among others, including Leading Public Relations Firm Africa 2023 and Leading Pan-African Communications Consultancy Africa 2023.
Our esteemed clientele, including global giants like Canon, Nestlé, TikTok or Coca-Cola, reflects our unparalleled ability to navigate the complex African media landscape, with teams on the ground in numerous African countries, offering unmatched insights and reach across the continent.
APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.
For more information, please visit our website: https://www.APO-opa.com
