Gift.mu, a leading Mauritian e-gifting platform, is proud to announce its expansion into South Africa and Kenya. With a strong foundation in Mauritius and a growing international clientele, this strategic move reinforces Gift.mu’s commitment to delivering value-driven, secure, and flexible e-gifting solutions in key African markets.
“The loyalty space is evolving rapidly, extending beyond traditional rewards to encompass employee engagement and retention,” says Michal (Migs) Szymanski, Vice Admiral (CEO) of Gift.mu. “In a country like Mauritius, where hiring and retaining top talent is an increasing challenge, companies need innovative ways to show appreciation. Gifting is a powerful tool that enhances engagement, builds loyalty, and ultimately strengthens workforce retention.”
Bridging the Gap Between Local and Global Loyalty Solutions
The global gifting and loyalty industry is dominated by two extremes:
1. Proprietary loyalty programmes, where gift cards are tied to a single brand or merchant.
2. Pure e-gift cards, which are often limited to online shopping.
While these models work in some contexts, they don’t always align with local market needs. In the “earn and burn” points economy, where customers accumulate and redeem loyalty points, the “burn” phase is not always up to expectations.
Gift.mu’s hybrid approach blends the best of both worlds—offering both merchant-specific gift cards for specific retailers or ecosystems and a universal ‘Happy Card’ that can be redeemed across 150+ merchants in various industries. The merchants are curated based on demand —from retail and hospitality to wellness and entertainment. By doing so, Gift.mu ensures that recipients always find value in their rewards, increasing program effectiveness for businesses.
“International loyalty players often struggle to onboard local businesses in ways that truly benefit customers. We take a hands-on approach, carefully curating a merchant network that adds tangible value to giftees. This is what sets Gift.mu apart,” explains Michal Szymanski.
Technology Alone Isn’t Enough—Trust and Transparency Matter
As loyalty and gifting technology becomes increasingly commoditized, the real value lies in building strong merchant portfolios and long-lasting client relationships. Gift.mu prioritizes:
✔ Transparency – No hidden fees for clients, ensuring full value is passed on to the giftee, and a fixed cost to merchants, ensuring their expenses are always managed.
✔ Merchant Partnerships – A well-vetted network that enhances the customer experience.
✔ Flexibility – A universal gift cards that gives the choice to giftees.
“At Gift.mu, we believe in the power of choice. While some businesses prefer merchant-specific loyalty solutions or restrict customers to a limited environment that benefits them, others value the flexibility of a gifting option that is virtually as good as cash, and can be spent in several goes and in different merchants. We offer both—so our clients can design the best solution for their employees, customers, or partners,” adds Michal Szymanski.
As Gift.mu expands into South Africa and Kenya, the company aims to bring its local expertise, trusted partnerships, and transparent business model to new markets. The goal is to empower businesses with smarter gifting solutions that drive loyalty, engagement, and long-term value.
About Gift.mu:
Gift.mu is Mauritius’ leading e-gifting platform, offering a seamless solution for individuals and businesses to send e-gift cards to loved ones, employees, and clients. With an expanding portfolio of customizable and corporate gifting solutions, Gift.mu is on a mission to redefine how companies express gratitude in the workplace and beyond. For more information, visit www.gift.mu.
