On Monday, March 24th, blink reinforced its commitment to local communities by bringing the “blink Dan Landrwa” campaign to Mahebourg. This initiative aimed to equip merchants with the tools for success in the digital economy, with a focus on the bustling Mahebourg Market Fair and surrounding areas.
The campaign strategically engaged Mahebourg’s merchants to understand their needs and promote the adoption of digital payment technologies, bridging the gap between traditional practices and modern market demands.
Connecting directly with the community
The campaign facilitated direct interaction between blink representatives and local merchants, providing valuable insights into their daily operations, challenges, and growth aspirations.
Iqbal Aumjaud, Head of Business Development (Fintech) at blink, emphasised the importance of this engagement: “This activity enabled us to meet new potential merchants and engage with our existing merchants in the region. The blink initiative in Mahebourg was a great opportunity to listen to merchants and understand how we can adapt to new demands for products and services that would benefit them.”
These interactions highlighted the diverse needs of merchants across different regions. As Aumjaud noted, “Sometimes, the needs of merchants in Mahebourg can differ from those in Port Louis, and this was a very valuable engagement exercise,” demonstrating blink’s dedication to providing tailored solutions.
Addressing the needs of merchants
The campaign also revealed significant interest in blink among merchants, alongside challenges in accessing information. Aumjaud explained, “People were calling us to ask about being a merchant of blink, and as they were often busy working at the fair under the sun and didn’t have time to look for more information about the cash collection app.”
blink’s physical presence in Mahebourg proved crucial in overcoming this barrier, enabling direct information and support for merchants within their working environment.
Building relationships, delivering value
Caleb Samy, Manager – Product & Marketing at blink, elaborated on the company’s approach: “blink is more than just a payment app, it’s about proximity, presence, and engagement. Being on the ground in Mahebourg allowed us to connect directly with the community, understand the day-to-day realities of our merchants, and offer them tailored solutions that reflect their environment.”
blink’s strategy centers on building strong merchant relationships through active listening, understanding their challenges, and collaborative solution development. Samy emphasised, “To understand the partners, we listen to our merchants, understand their challenges, and make sure blink is relevant to them. That’s how we bring real value to both sides of the transaction.”
Empowering Mahebourg’s digital future
The “blink Dan Landrwa” campaign empowers local merchants with the tools to fully participate in the digital economy. By providing access to secure digital payments, blink enables businesses to:
- Expand their customer base: Digital payments accommodate customers without cash.
- Increase efficiency: Digital transactions are faster than cash, streamlining business operations.
- Enhance security: Digital payments reduce the risk of theft and fraud.
- Improve record-keeping: Automated digital records simplify accounting.
blink’s initiative in Mahebourg fosters financial inclusion and drives local economic growth. By directly engaging with merchants and providing tailored solutions, blink empowers these businesses to thrive in the digital age, strengthening community relationships and contributing to a more vibrant and inclusive digital economy in Mauritius.
