blink by Emtel recently brought its innovative fintech solutions directly to the heart of Curepipe, hosting a dynamic “market storm” roadshow that saw teams engaging with merchants and users throughout the local market and city centre. The initiative aimed at making personal connections on the ground, offering Service, real-time delivery, goodies and facilitating new user registrations for the blink app.
During the roadshow, blink by Emtel offered merchants I real time demonstration of the product, The Dynamic QR and sound box which was recently launched and offered faster onboardings Clubbed with blink goodies. This competitive offering underscores blink’s commitment to supporting local businesses and fostering digital adoption within the merchant community.
“Our goal with this Curepipe roadshow was to demonstrate our dedication to the local merchant community and offer them tangible benefits that can help their businesses thrive,” said Caleb Samy, Manager – Product & Marketing at blink by Emtel.
He went onto add, “With new devices we are even more accessible for merchants to embrace digital payments, streamline their operations, and ultimately, grow their customer base. We believe in empowering businesses with efficient and affordable financial tools.”
Additionally, Iqbal Aumjaud, Head of Business Development at blink by Emtel stated, “The Curepipe roadshow has provided the blink team with a valuable opportunity to walk through the streets, engaging directly with existing blink merchants and potential new ones. The insights gained have been incredibly enriching and will help us continue to improve blink service and support.”
The merchant ecosystem is a fascinating and complex environment where consistent engagement is essential to ensure long-term business sustainability. Iqbal added, “As I always say, each merchant’s mindset varies significantly from one region to another.”
The roadshow was not just about onboarding merchants; it was also a major push for new user registrations. blink teams were actively present in various shops and alongside merchants, guiding them through the registration process and showcasing the ease and benefits of using the blink platform. This direct engagement allowed for immediate feedback and provided merchants with hands-on assistance, ensuring a smooth onboarding experience.
The scale of the operation was impressive, the coordinated effort allowed blink by Emtel to reach a significant number of potential users and merchants. By the end of the day, the teams had successfully engaged with approximately 200 people, a testament to the effectiveness of their on-the-ground approach.
The Curepipe market storm is part of blink by Emtel’s ongoing strategy to expand its reach and solidify its presence within Mauritius’s vibrant business landscape. By directly addressing the needs of merchants and providing attractive solutions, blink is paving the way for a more digitally integrated economy, benefiting both businesses and consumers alike. The positive reception in Curepipe highlights the strong potential for further growth and collaboration within the local merchant community.
