Mapou, November 10: To mark its 15th anniversary, ABC Banking has unveiled a new visual identity during an event organised at the prestigious Château Labourdonnais on Friday, November 7, that was attended by notable guests including Minister of Financial Services and Economic Planning Dr Jyoti Jeetun, Minister of Commerce and Consumer Protection Michael Sik Yuen, Junior Ministers Dhaneshwar Damry and Karen Foo-Kune, the Governor of the Bank of Mauritius Dr Priscilla Muthoora Thakoor, as well as the bank’s key stakeholders and partners.
The major launch underscores the ABC Banking ambition, which also announced a 48 percent growth in net profits for the 2024–2025 financial year to the tune of Rs 381 million, while at the same time, aiming to strengthen its strategic positioning in the Private Banking and Global Banking segments, coupled with consolidating its Corporate and Personal Banking activities.
Guests present were given an exclusive preview of ABC Banking’s new visual identity and tagline, “Aspire for More,” where the brand promise, “Transform your aspirations into prosperity,” embodies the bank’s commitment to support clients’ projects while encouraging them to aim higher.
The Minister of Financial Services and Economic Planning, Dr Jyoti Jeetun, remarked: “Fifteen years is not merely a number; it represents a story of determination, adaptability, and growth. From its very humble beginnings, ABC Banking has evolved into a trusted name in the Mauritian banking landscape. The bank has truly demonstrated what focus, innovation, and determination can achieve. Allow me to extend my heartfelt congratulations to Prof. Donald Ah-Chuen, the ABC Group, the Ah-Chuen family, the Chairman and Board of Directors of both the Group and the Bank, as well as all those who work tirelessly every day to make this company a success.”
“This new identity expresses our intention to position ourselves in a high-end market segment, while placing service excellence at the heart of our approach,” commented the Managing Director of ABC Banking, Brian Ah-Chuen.
The logo: a Chinese knot symbolizing heritage and vision
Featuring a Chinese knot and a central diamond, the new logo draws inspiration from the bank’s Chinese heritage, as ABC Banking is part of the ABC Group.
The new visual identity also represents continuity, as the knot is an evolution of the previous logo — the infinity symbol — now doubled and overlaid to form a central diamond representing the bank’s clients, who are placed at the heart of all activities under its four main pillars: Personal Banking, Corporate Banking, Private Banking, and Global Banking.
Simple yet elegant, the monogram reflects connectivity, excellence, and precision, complemented by refined colours.
A tailored approach for local and international clients
In a constantly evolving economic environment, ABC Banking intends to demonstrate greater agility in anticipating clients’ needs and offering them customized solutions tailored to their personal and professional goals. This personalized approach, centered on attentiveness and proximity, aims to strengthen long-term trust-based relationships.
“Personalization is one of our core values. This commitment to providing bespoke service is what enables us to retain our clients and attract new ones to our bank,” added Brian Ah-Chuen.
Over the years, ABC Banking has achieved several key milestones that highlight its growth. Its listing on the Development & Enterprise Market (DEM) in 2016 was a major recognition. The following year, the bank opened a representative office in Hong Kong, becoming the first Mauritian bank to establish a presence in China, thereby helping to build a bridge between Africa and Asia.
In 2021, the bank continued its expansion with an office in Dubai, strengthening its presence in key global financial hubs. In 2024, the successful issuance of Rs 700 million in bonds confirmed the strength of its strategy and investor confidence. In 2025, the creation of ABCB Holdings further structured and supported the group’s strategic ambitions in the financial sector.
