The Made in Moris label has officially unveiled the 2026 cohort made of 40 enterprises, forming part of its programme, En Route Vers Made in Moris (ERVM) at its premises at Kocottes, Saint Pierre on January 28 in the presence of the Minister of Industry, SME and Cooperatives Aadil Ameer Meea, the delegated Finance Minister Dhaneshwar Damry and the Head of Business Banking at MCB Pamela Chan.
The program aims to recruit 120 SMEs, spanning over a period of three years, falling between 2024, 2025, and 2026, where the programme is freely offered, run by the brandMade in Moris, with the support of the Ministries of Finance and Industry, the MCB, funding the first year of recruiting to the intention of labelled companies.
This year, 97 new companies have made a demand, with 40 SMEs being retained, showing a real interest in the ERVM, hailing from diverse key sectors such as agro-food, industry, textiles, as well as culture, creative, digital, and services.
In its welcome note, the President of the Committee, Made in Moris (Made in Mauritius), Sylvan Oxenham, has underlined: “Today, the brand has become an economic reality and also a collective adventure tapping into 8 key economic sectors, showcasing that the island has reached a true industrial maturity. The Made in Moris has reached a maturity stage, taking into account that it’s a national and collective project, anchored by a strong backbone, clear vision, a team, and committed partners.“
The CEO of AMM and of Made in Moris Shirin Gunny, on her part, stressed the successful partnership taking place between the Government and the private sector. « En Route Vers Made in Moris (On the path with Made in Mauritius) embodies a well-structured public-private partnership and what it can accomplish when based on trust, rigour, and a shared vision. Following the three cohorts, we have in place today a proven model showcasing a committed eco-system and mobilised around a common goal: strengthen in a sustainable manner the capacity of SMEs in Mauritius. »
She made a strong pitch on the dynamism surrounding this programme. « En Route Vers Made in Moris relies on a collective dynamism that associates our teams, public institutions, financial partners, trainers, and experts. The impact is measurable: Better structured enterprises, more resilient, and better prepared to suit exigent standards. »
For the Head of Business Banking, MCB, which is also the strategic partner of the label Made in Moris, it is an initiative that is very close to the banking group. She says, “It’s with great pride that the MCB has been associating itself, for several years, with the Made in Moris label, and we are proud to renew the commitment for the third consecutive year for the ERVM programme. The MCB strongly believes in supporting enterprises to help structure, professionalise, and deepen their contribution to the local economy. This programme, which fits, on account of its reason for being, Success Beyond Numbers, translates into several concrete initiatives spearheaded on the ground. We are happy that the initiative Lokal is Beautiful has been able to support several of you during the past year, and additional funding remains available during this year to support more enterprises.“
The delegate Minister of Finance Dhaneshwar Damry told: “The Prime Minister has tagged 2026 as the year of the economy. Our responsibility as a Government is clear: execute and implement this vision and ambition that holds significance since the SME sector constitutes the real backbone of the economy, jobs, and inclusive progress. When we speak about the economy, we refer, first of all, to jobs, opportunity, and development in the interest of everyone in Mauritius.“
He added, “Firstly, the Economic Development Board is currently in a stage of restructuring, with the results already showing where foreign direct investment has increased from Rs 32 billion to reach Rs 49 billion in 2025. At the same time, the exports of products and services have reached Rs 485 billion. However, we need to take into account that this growth is mainly attributed to services, while exports of products have hit a stable ground centering around Rs 110 billion; together imports have increased to Rs 320 billion. Reducing this deficit gap will depend largely on the success of productive enterprises exporting goods. Our third pillar of action remains the Africa strategy.“
The Minister of Industry, SME and cooperatives, Aadil Ameer Meea, told: “The label Made in Moris is not limited to a label sealed on a product. It’s a promise made to the consumer in terms of quality, a promise to workers pertaining to dignity and local employment, a promise made to the country in terms of a belief in its capacity. The first two cohorts of the programme ‘En Route Vers le Made in Moris’ have showcased the concrete impact of this vision, where the results are not by chance and instead are made of rigorous, exigent, and deep human support, which shows that when the SME obtains the right resources, it responds present.“
He added, “The year 2026 will be an execution phase for the manufacturing sector. Following discussions and listening to stakeholders, we are diving deep with the elaboration of an Industry Bill and a new industry policy, designed similarly to operational tools to help modernise the production, enhance productivity, and support in a sustainable manner, the local enterprises.”
