SanlamAllianz General Insurance Ltd has announced on March 5, the simultaneous launch of two major digital innovations in Mauritius: Zinsure, a new digital-first insurance package designed for the country’s emerging generation of young professionals, and My Insurance Robot Assistant (MIRA), a 24/7 WhatsApp-based conversational assistant created to simplify how customers access insurance information and support.
Both initiatives reflect SanlamAllianz Mauritius’ strategic ambition to make insurance more accessible, relevant, and aligned with evolving lifestyles and communication habits.
By combining digitally native protection with instant conversational assistance, the company is rethinking both what insurance offers and how customers interact with it.
“Insurance is undergoing a profound shift. Customers today live in a world that is mobile, connected, and increasingly digital, where they expect their insurer to reflect that reality — not only in the solutions we provide, but also in how easily they can access guidance and support.
With the launch of Zinsure and MIRA, we are responding to this transformation concretely. Zinsure reflects how a new generation in Mauritius is living and managing risk – more digitally, more independently, and with different expectations of protection. At the same time, MIRA transforms the everyday service experience by making insurance guidance available instantly, through the communication channel people use most organically,” commented the Chief Executive Officer of SanlamAllianz General Insurance Ltd, Pamela Bussier.
“Together, these innovations represent more than new tools or products. They signal our commitment to making insurance more accessible, more intuitive, and aligned with real customer behaviours. Our ambition is clear: to bring insurance closer to people’s daily lives, while preserving the trust, expertise, and human support that remain at the heart of our role as an insurer.”
The concept – “Insurance for Gen Z, by Gen Z” – makes the shift away from traditional static policies toward flexible protection that can be accessed, managed, and adapted digitally. Generation Z in Mauritius is entering the workforce earlier, freelancing, creating digital businesses, renting rather than owning, and integrating online platforms into everyday life.
Complementing this new digital-first product, SanlamAllianz Mauritius is also introducing MIRA, an AI-powered conversational assistant accessible via WhatsApp, designed to provide customers across all segments with immediate guidance and information at any time. Available 24/7 in English and French, MIRA serves as a first point of contact for routine insurance enquiries.
“What we are seeing across the insurance sector is a structural evolution driven by digital behaviours. Customers expect immediacy, simplicity, and relevance — whether they are purchasing protection or seeking assistance. Zinsure and MIRA address these expectations from two complementary angles. Zinsure rethinks the insurance proposition itself, embedding flexibility, digital accessibility, and lifestyle relevance into the design of protection. It acknowledges that for many youth, risk now extends into digital spaces, shared living arrangements, and more fluid mobility patterns, said the Chief Operations & Transformation Officer at SanlamAllianz Mauritius, Josh Ramnarain.
