EMTEL launches Data Maxing: unlimited data, SMS and Emtel calls at unchanged prices, exclusively on blink

EMTEL Ltd has launched Data Maxing, a range of four prepaid packs that include unlimited data, unlimited SMS, unlimited calls to Emtel numbers. The packs are on sale from 4 November 2026, exclusively through the blink by Emtel app.

The campaign line “Max Out & Never Run Out”, sums up the spirit of Data Maxing: letting customers enjoy their data, SMS and calls without interruption for the whole validity period of the chosen pack. The name itself takes its inspiration from a trend popular with young consumers: getting the most out of their data.

Marcelo Aleman, CEO of EMTEL Ltd, said: “At Emtel, customer experience is at the heart of everything we do. These new packs reflects our ongoing commitment to delivering innovative solutions tailored to our customers’ evolving needs and lifestyles. Our objective is to provide a seamless and optimal connectivity experience, allowing our customers to stay connected and enjoy complete freedom without having to worry about their data, voice minutes and SMS consumption. By continuously listening to our customers and understanding their expectations, Emtel remains committed to innovation, offering greater freedom, simplicity and peace of mind in their everyday lives.”

The daily pack costs Rs 21 for 24 hours, the weekly pack Rs 101 for 7 days, the monthly pack Rs 371 for 30 days and the three-month pack Rs 941 for 90 days, VAT included. Every pack includes unlimited data, unlimited SMS, unlimited calls to Emtel numbers.

Medha Rughoobur Jhowry, Head of Product at EMTEL Ltd, added: “Customers make small decisions all day, and most of them are about limits: how much data is left, how many minutes remain, whether the pack will last. We designed Data Maxing to remove those decisions. Every pack carries the same benefits, so the only choice left is how long to stay connected. Customers’ habits will keep changing, and a range this simple can change with them without asking anyone to relearn it. Good product design means the customer stops thinking about the limits.”

Every pack is bought in the blink by Emtel app. Customers who do not yet have it can download it and choose their pack there. Full details and terms and conditions are on Emtel’s official channels.