Mauritius Digital Connect, an insightful event to be held on August 9, is designed to bridge the gap between cutting-edge digital technologies and the realities of the Mauritian market
Mauritius Digital Connect, an exciting event designed to propel the island nation towards a digitally empowered future, is set to take place on August 9, 2024, at Henessey Park Hotel, Ebene.
This event will facilitate insightful discussions, engaging presentations, and valuable networking opportunities for industry professionals, digital enthusiasts, policymakers, and members of the media. The theme of the event is the Reality of the Mauritian Digital Economy, its Constraints and Opportunities, and the Role Local Digital Solutions can play in Building a strong local circular economy for the country and its stakeholders. The event boasts a distinguished line-up of speakers, including:
- Sebastien Le Blanc, Chief Growth Officer of MIPS & MTKL
- Noor Sheriff, founder of Lean Search
- Loïc Forget, Business Development Manager at La Sentinelle Group
- Ranjana Hoolash- Foogooa, Founder and CEO of Sphere Media Technologies Ltd.
- Julien Gonnin, founder of Digitalgo
Additionally, Mauritius Digital Connect will witness the much-anticipated launch of Digitalgo 1.0 – a revolutionary digital solution designed to be the first Mauritian Programmatic Advertising Network. Mauritius Digital Connect has a clear three-pronged approach. Firstly, the event aims to elevate awareness for innovative digital solutions, with a particular focus on Digitalgo 1.0. Secondly, it will explain to potential stakeholders the tangible advantages digital transformation can bring to the Mauritian market. Finally, Mauritius Digital Connect will foster collaboration by creating a space for industry leaders and Digitalgo to connect and work together to propel Mauritius towards a thriving digital future. This collaborative spirit culminates in the exciting launch of Digitalgo 1.0 at the event itself.
Julien Gonnin, founder of Digitalgo, shares his enthusiasm: “This event provides the perfect platform to showcase its potential and connect with stakeholders who share our vision for a digitally empowered Mauritius. Our primary objective is to raise awareness about transformative digital solutions and foster collaborative efforts to drive Mauritius forward in the digital age. We are also thrilled to unveil Digitalgo 1.0 today, this platform empowers advertisers, publishers, and marketers in Mauritius.”
Digitalgo’s web platform, which is built on international standards and scaled specifically for the Mauritian market, helps: - Advertisers: Create and manage targeted advertising campaigns for Mauritian audiences. It helps control budgets and optimise performance with real-time bidding and detailed statistics and set specific audience filters and pay only for results.
- Publishers: Digitalgo’s Publisher Network can monetise the website and content by displaying relevant advertising. The Plug&Play solution allows to focus on the core activity while reducing costs.
- Partners: By joining the Partner’s Program, Marketing professionals can manage their client’s local ad campaigns in one place, while receiving commissions and additional perks based on their performance.
Digitalgo’s custom-built programmatic advertising platform seamlessly connects advertisers’ digital ads to a network of Mauritian websites. This innovative solution empowers businesses and brands to reach their local target audience effectively, while simultaneously generating advertising revenue for Mauritian digital entrepreneurs.
A highlight of the event will be the signing of a Memorandum of Understanding (MoU) between MIPS and Digitalgo, marking a significant step towards fostering collaboration and innovation in the Mauritian digital landscape. Mauritius Digital Connect offers a glimpse into the future of the local digital landscape, it will illuminate the transformative power of technology and its potential to reshape industries and drive economic growth.
