Perpetual Motion Ltd, the Mauritius-based PR and publishing agency, today announces the appointment of Shruti Menon Seeboo as Head of Media Relations.
Long-recognised for its deep-rooted specialisation in the financial services sector, Perpetual Motion Ltd has significantly diversified its portfolio in recent years. The agency now provides high-level strategic counsel across a range of high-growth industries, from technology and hospitality to sustainable development, and has become increasingly active in the organisation of high-level events. In this leadership role, Shruti will oversee the agency’s multi-sector media strategy, ensuring clients benefit from sophisticated storytelling and robust press engagement both locally and internationally.
Samantha Seewoosurrun, Managing Director of Perpetual Motion Ltd, commented: “I am delighted that Shruti is taking on this senior leadership position at such a transformative time for our firm. While our heritage remains firmly in financial services, our successful diversification into new sectors requires a sophisticated approach to media engagement. Shruti’s expertise and vision will be instrumental as we continue to elevate the profiles of our diverse clientele on the global stage.”
Shruti Menon Seeboo, Head of Media Relations, added: “It is an honour to lead our media relations efforts as Perpetual Motion Ltd enters this next chapter of growth. Our ability to translate complex narratives into compelling media opportunities is what sets us apart, whether in finance or our newly expanded sectors. I look forward to working closely with our partners in the press to deliver the clarity and impact our clients have come to expect.”



