July 7: Award-winning African digital marketing and advertising technology company, 365 Digital, has announced the expansion of its strategic partnership with Google, becoming the authorized sales representative for Google Ads products and services across four key African markets, namely Ivory Coast, Mauritius, Seychelles and Reunion.
In line with its commercial activity, 365 Digital is setting up a Center of Excellence (CoE) for Africa, a centralized competence center dedicated to performance, providing from day one a campaign strategy, technical support, conversion measurement, optimization, support for advertisers, and training in best practices in the four markets.
The CoE based in South Africa, aligning itself with a hub-and-spoke model, will support dedicated teams present in each territory, ensuring advertisers benefit from both world-class technical expertise and in-depth knowledge of the local market.
Managing Director of 365 Digital, Julian Jordaan commented: “These are markets with significant digital potential, where ambitious companies deserve world-class support. Our role is to combine in-depth local expertise with Google’s advertising ecosystem in order to help advertisers grow faster, agencies bring greater value, and, ultimately, strengthen the digital economy throughout the region. We are investing in talents, skills and local presence, because we are convinced that the next phase of digital growth in Africa will be driven by companies with access to the right technology, the right expertise and the right partnerships.”
While the Chief Executive of Google SSA, Alex Okosi, said: “We are delighted with our partnership with 365 Digital, which aims to stimulate the use of Google Ads products and services in Ivory Coast, Mauritius, Seychelles and Reunion. Google remains committed to offering advertising solutions to the African market based on data-driven which produce results for advertisers and SMEs at every stage of their growth.”
