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Orange Middle East & Africa, CAF sign landmark agreement for the mobile broadcast via Max it super app

CASABLANCA, Morocco, December 29, /APO Group: Orange Middle East and Africa (OMEA) and the Confederation of African Football (CAF) have announced the signing of a landmark agreement granting mobile-only broadcasting rights for the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, currently taking place in Morocco from December 21, 2025, to  January 18, 2026.

A new mobile-first coverage of African football

Under this agreement, active users of the Max it super app will be able to watch live a curated selection of 35 matches of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, across 13 Sub-Saharan African countries: Burkina Faso, Botswana, Cameroon, Central African Republic, Democratic Republic of the Congo, Ivory Coast, Guinea, Madagascar, Mali, Senegal, Sierra Leone, Liberia and Guinea-Bissau.

The broadcast package includes all group-stage matches of the national teams from qualified Orange affiliates, as well as a selection of fixtures from the knockout stages, including the round of 16, quarter-finals, and one semi-final, rounded out by the third-place play-off and the final. This offering ensures balanced and representative coverage of African football, fully aligned with mobile usage patterns and the expectations of a new generation of connected fans across the continent.

Max it TV: African sport at the heart of Orange’s super app

The Max it super app brings together telecommunications, financial services, entertainment, and digital content within a single platform. Through the Max it TV universe, OMEA delivers a simple viewing experience, seamless,s and fully adapted to the realities of African markets.

This experience is supported by an end-to-end low-latency broadcast channel, designed to guarantee ultra-fast, smooth, and stable broadcasting, and to offer end customers an optimal viewing experience, as close to live as possible.

This initiative illustrates OMEA’s mobile-first strategy and its ambition to make Max it the pan-African benchmark for digital content, promoting inclusion, innovation, and the development of talent on the continent.

CEO of Orange Middle East and Africa, Yasser Shaker, commented: “We are proud of our partnership with CAF, because football is more than just a sport. It’s a shared passion that unites and empowers communities across Africa. This year, with Max it, we are bringing our digital vision to life by delivering a fully integrated experience. Our customers can now immerse themselves in the excitement of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 fan zone and experience, closer than ever the action. This initiative reflects our deep commitment to supporting our customers’ love for football and creating unforgettable moments that inspire and bring together millions across the continent. Together, we celebrate the spirit of football: a symbol of hope, unity, and shared dreams.”

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