Press Release: Courts Mammouth proudly celebrated its 40th anniversary during a commemorative event held at its showroom at Tribeca, Moka Mocha on Friday, July 25, culminating 4 decades of excellence in the distribution, innovation sphere, and showing unwavering commitment to Mauritius.
The event has brought together the leadership at Courts Mammouth, including its Chief Executive Officer, Andrew Cohen, as well as its employees, historic partners, and guests, revisiting the company’s legacy while presenting a major step ahead in client experience.
In context of the celebration, the company has also launched its digital innovation, the mobile app Courts M Family, designed to make it an easy experience to conduct shopping in the outlets while enabling members to complete their purchase instantly through their mobile, thus reducing the need to queue up at check-out terminals. This feature is currently available uniquely for cash payments and is used in all retail outlets of Courts Mammouth on the island.
Chief Executive Officer of Courts Mammouth Andrew Cohen commented: “Celebrating 40 years is both a privilege and a responsibility, dedicated to generations in Mauritius who made Courts Mammouth an integrated part of their lives. We are the leading distributor in the country, recognised for our unique team spirit, innovation, and loyalty of our suppliers.”
Since its inception in 1985, Courts Mammouth has played a significant role in shaping retail shopping in Mauritius. Right from the introduction of credit solutions in retail stores to the expansion of its network on a nationwide level as well as the manufacture of local furniture through its subsidiary AFG, the enterprise has left no stone unturned in suiting the needs of its customers, while remaining loyal to its values, relying on trust, service and accessibility.
The celebration of its 40th anniversary not only served as an opportunity to pay tribute to the rich legacy of Courts Mammouth but also marked a new chapter, deemed as passionate in integrating technology, client proximity, and sustainable development to help shape the future of retail shopping on the island.
The festivities started on Friday, July 26, with the official launch of the mobile app Courts M Family, marking a new era of simplified and instant in-store purchases. On Saturday, July 26, the celebration soared with an unprecedented flash sale of Rs 40 on selected products, making it a real craze, drawing thousands of customers since dawn. The weekend culminated on a high note with a spectacular show of drones, illuminating the sky.
In line with its ESG commitment and its determination to foster social inclusion, Courts Mammouth held a symbolic ceremony of cake cutting with three of its most loyal customers in the North region, in the Triolet, Grand Baie, and Goodlands retail outlets. This initiative will be extended in the four other regions on the island over the coming weeks, in giving weeks to national participation in the celebrations.
In a bid to thank its clients for their loyalty for 40 years, Courts Mammouth will come up with a slew of surprises and exclusive experiences that will continue throughout the year, reinforcing its promise to put the customer at the heart of each of its actions.
