SBM Tower, Port-Louis, July 29: In a ever changing banking landscape, the SBM Bank (Mauritius) Ltd has emerged as a reference point for client experience where it has bagged the Mauritius’ Best Bank for Customer Experience’ at the Euromoney Awards for Excellence 2025 where the bank embodies a new era with offering a blend of simplicity, proximity and innovation that goes beyond the offerings of traditional banking.
This prestigious recognition was conferred by one of the leading names in the international financing press, which has in place rigorous criteria such as market data and direct customer feedback, while at the same time, reposing on the trust of thousands of individuals, entrepreneurs, and companies, choosing to bank with SBM every day.
The SBM Bank observes that it relies on a fluid and coherent multi-channel approach, combining the strengths of physical proximity with the power conferred by digital tools. Owing to a network of modernised agencies spread throughout Mauritius and Rodrigues, its clients avail of a personalised welcome. Similarly, a complete banking digital platform, rendered accessible through an online banking platform and the latest mobile app, has helped to manage banking transactions independently daily.
Beyond technology, it’s the human brain that remains at the heart of the banking experience, where each interaction is thought upon as a moment of listening, understanding, and a targeted response tailored to the customer’s needs. This attention lent to the quality of relationships has been one of the backbones of the bank’s strategy since its inception in 197
« This distinction showcases the trust placed by our clients and their satisfaction level pertaining to services offered, while the constant mobilisation of our teams has put to the fore the quality of the client experience at the heart of our endeavors. The bank is on a continuous path of investing into responsible digitisation, upgrading of its team skills as well as the development of tailor-made solutions to stay ahead of the curve in terms of a banking relationship based on trust, performance, and simplicity, » commented Officer-in-Charge of SBM Bank (Mauritius) Ltd Rita Gujadhur.
This distinction reinforces the strategic vision of SBM Bank, built around three fundamental pillars: proximity, innovation, and excellence in customer service. SBM Bank doesn’t limit itself to developments taking place but anticipates them to help transform each client interaction into a unique experience, since at the heart of the institution lies a deep-rooted conviction about a bank that listens today and leverages the success of tomorrow.
Adjudged as the «Mauritius’ Best Bank for Customer Experience » constitutes the second award for the bank conferred this year by Euromoney, where in March, the SBM Bank scooped the prestigious title of ‘Mauritius’ Best for HNW’ at Euromoney Private Banking Awards 2025.
