ABC Automobile, a business cluster of the ABC Group and a leading player in Mauritius’ automotive industry, continues to enhance its customer experience with the launch of Drive Xperience, a new test drive centre located at Tribeca Mall.
This initiative builds on ABC Automobile’s existing presence at Tribeca Mall through its Pop-Up Showroom, the Chery showroom, and the Ginza Motors & Giant Bicycles Mauritius concept store. Tribeca Mall was a natural choice thanks to its strategic location at the heart of a destination that combines shopping, leisure, entertainment and everyday services, making it a true lifestyle hub for Mauritian families. With Drive Xperience, ABC Automobile completes its presence within the mall by addressing one of the most important stages of the vehicle purchasing journey: the test drive, while further streamlining the overall customer experience.
“Our priority is to meet our customers where they are and offer them an experience that is increasingly simple and accessible. With Drive Xperience, we are making test drives easier to access while bringing our brands and teams even closer to our customers’ everyday lives,” said Alain Ng, Chief Operating Officer of ABC Automobile.
Designed exclusively for test drives, Drive Xperience allows visitors to benefit from the guidance of a dedicated sales consultant while offering the flexibility to schedule test drives in a structured and easily accessible environment. Test drives can be booked through ABC Automobile’s sales teams.
Vehicles available for test drives include models from Nissan, Chery, JMC, Leapmotor and Škoda, as well as a selection of pre-owned vehicles imported by Ginza Motors. This diverse range reflects the breadth of ABC Automobile’s portfolio, enabling every customer to find a solution that suits their needs, expectations and budget.
This approach aims to simplify the purchasing process and enhance the customer journey by creating a seamless transition between discovering a vehicle and making a purchasing decision through a dedicated driving experience.
By leveraging the welcoming environment of the shopping mall, ABC Automobile is offering a more accessible and enjoyable driving experience in a customer-centric setting.
About ABC Automobile
A business cluster of the ABC Group, ABC Automobile is one of the leading players in Mauritius’ automotive sector. Representing a portfolio of internationally recognised brands, the company serves both individual and corporate customers through a comprehensive offering that includes the sale of new and pre-owned vehicles, after-sales services, spare parts and mobility solutions tailored to market needs. Backed by its expertise and commitment to service excellence, ABC Automobile strives to deliver a customer experience that is reliable, innovative and sustainable.
